Privacy Policy

Last updated: June 2026

1. Who We Are

Leading Tuition (“we”, “us”, “our”) is an educational tutoring company based in the United Kingdom. We operate the website at www.leadingtuition.co.uk.

For questions about this policy or your personal data, contact us at: hello@leadingtuition.co.uk.

2. What Data We Collect

We may collect the following categories of personal data:

  • Contact information — name, email address, phone number, submitted via our consultation or contact forms.
  • Purchase information — transaction details when you purchase resources or tuition packages (processed via Stripe; we do not store card details).
  • Usage data — pages visited, time spent, referring URLs, device and browser type, collected via Google Analytics 4 (GA4) using anonymised IP addresses.
  • Communications — messages sent to us via email, WhatsApp, or our contact forms.

3. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and arrange consultations;
  • Deliver tutoring services and send session-related communications;
  • Process payments and provide digital resource downloads;
  • Improve our website and understand how visitors use it (via GA4);
  • Send service updates where you have provided consent.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following lawful bases:

  • Contract — to provide tutoring services you have requested;
  • Legitimate interests — to improve our services and communicate about relevant offerings;
  • Consent — for marketing communications (where applicable);
  • Legal obligation — where required by law.

5. Cookies and Analytics

We use Google Analytics 4 (GA4) to collect anonymised website usage data. GA4 uses cookies to track sessions. IP anonymisation is enabled. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We do not use advertising cookies or sell your data to third parties.

6. Data Sharing

We do not sell, rent, or trade your personal data. We share data only with:

  • Stripe — for secure payment processing;
  • Google (GA4) — for anonymised analytics;
  • Zapier — to automate internal workflows (e.g. consultation booking notifications);
  • Cloudflare — our website hosting and edge network provider.

All third-party processors are bound by appropriate data processing agreements.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 2 years. Payment records are retained for 7 years as required by HMRC.

8. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

  • Access — request a copy of the personal data we hold about you;
  • Rectification — request correction of inaccurate data;
  • Erasure — request deletion of your data (subject to legal obligations);
  • Restriction — request that we limit processing in certain circumstances;
  • Portability — receive your data in a structured, machine-readable format;
  • Objection — object to processing based on legitimate interests;
  • Withdraw consent — where processing is based on consent.

To exercise any of these rights, email us at hello@leadingtuition.co.uk. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption throughout.

10. International Transfers

Some of our third-party service providers (including Google and Stripe) may process data outside the UK. We ensure such transfers are subject to appropriate safeguards in line with UK GDPR requirements.

11. Children’s Privacy

Our tutoring services are arranged with parents and guardians on behalf of students. We do not knowingly collect personal data directly from children under 16. All contracts and communications are conducted with the responsible adult.

12. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

13. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): ico.org.uk or call 0303 123 1113.

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